Being a creative website design agency we were able to take onboard what Parkeray were trying to achieve with their new brand and factoring in several weeks of interviewing Parkeray staff and external users and reviewing existing analytical data for the old website, The Agency team mapped out a complete on-line strategy and web development solution to completely transform their website.
Using some of their amazing photography and new brand guidelines The Agency were able to create a custom website that is simple yet sophisticated, elaborate but to the point but most of all brings out the true personality of this unique company.
During the website development of the main Parkeray website we identified the requirement for a mobile specific website. We carried out research into the types of user that visit the website through existing website analytical data and user testing; and found that user groups such as architects, surveyors, builders and developers accessed the website through tablets and smartphones such as iPhone, ipad, Windows phone, android and blackberry whilst out on site. The pages most frequently visited through a mobile device were About Parkeray, Project Gallery and contact details. We took all of this data and are currently developing a bespoke mobile website that will help Parkeray satisfy the needs of their mobile community.