Hospitality training provider HTP is one of the leading organisations of its type in southern England. Operating from five locations across Portsmouth, Hampshire and the Isle of Wight, HTP tasked The Agency Group to create a brand new website design.
Our graphic design team put their heads together and came up with a visually stunning website, which was planned thoroughly from the outset be be easy to navigate and provide relevant, useful information to potential training candidates and employers alike.
It was also important that HTP could update the website themselves with the latest news and courses that were available. So a content management system was provided to allow them to do just that.
With ongoing Search Engine Optimisation (SEO) we have significantly improved HTP’s search engine ranking positions for the keyword phrases they wanted to be discovered for.
Due to the nature of their business and the age bracket of their target market it was crucial to get the HTP brand exposure across the social media network. So a social media marketing campaign was set up in order to make the most of the opportunities to attract potential candidates from Facebook, Twitter and YouTube.