A full re-brand was commissioned by leading law firm Glanvilles. The remit was to move away from their existing corporate identity that positioned them as a very clinical practice.
Their existing colour palette of blue and white gave them a cold and unwelcoming feel – although this certainly isn’t the case!! Vibrant colours along with a strong emphasis on photography helped to create a brand that was welcoming but professional.
To ensure Glanvilles new look stands the test of time we created a comprehensive set of brand guidelines detailing how their brand will work across a multitude of scenarios.
Web and Mobile
Glanvilles were keen to embrace new technologies and to support their new web site our digital team developed a smartphone application that allowed their site to be rendered on mobile devices such as iPhones. This ensured both greater visibility and also connectivity with clients old and new.
Working closely with the various departments at Glanvilles, our team copy wrote a suite of corporate brochures along with the web site to deliver a consistency and tone of voice that firmly supports the brand.
Key to the overall strategy was ‘humanising’ the brand. This was achieved by undertaking extensive on site photography of staff members in a friendly and approachable manner.