social-media-marketing-budget

Blowing the Budget: How SME’s waste money managing social media

In 2010, Old Spice spent $11.4m on their social media campaign. We all need to be on social media, but we don’t all have a budget like Old Spice.

 

SME’s know they must get involved with social media, but don’t feel they have the time or money available that they need to invest in the channels and campaigns to make them worthwhile.

Here’s some great ideas on how you can get involved with social media, whatever your budget or limitations.

 

BUDGET | less than £200 per-month

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  • Social Media Training

Invest in training for a member of staff, who will become your social media manager. This will provide a general understanding of how to use social media effectively and efficiently to target your audience.

 

  • Use a student/graduate/intern

Connect with a student, recent graduate or hire an intern. You could offer them valuable experience to add to their portfolio, and in return you would gain a social media manager and content for your business with little cost incurred.

 

  • Free Stock Images

Take advantage of websites that offer stock images for free. Websites such as Death to the Stock Photo, Picjumbo and Unsplash offer solutions to not having a photographer on hand.   They provide stock images for free, which you can use for your business or blog.

 

  • Advertising [LINK TO ADVERTISING ARTICLE]

Social media advertising can assist in creating and expanding an audience. Twitter, Facebook and LinkedIn provide a number of advertising options for your page or posts. You can choose to pay to promote your tweet or post, create a customised advert or increase your number of followers or likes, all from just a few pounds.

 

BUDGET | between £200 and £500 per-month

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  • Social Media Coaching

Social media coaching is a great option for those with the time and resources to learn how to manage their social media themselves, and some pre-existing social media or marketing skills, but without hands-on experience.  With a mid-level budget, this could be a viable choice, giving you all the tools you need to develop the ability to manage your social media with confidence yourself.

 

  • Freelance Visuals

Images are the most important feature of social media content, therefore your photos and graphics often require some investment. Find freelance professionals to assist with content creation, hire a photographer for profile pictures, cover photos and stock images. A videographer for your YouTube channel trailer or a graphic designer for blog graphics and/or Facebook content can make some notable differences to how your business appears on social media.

BUDGET | between £500 and £1,000 per-month

budget_3

  • Social Media Coaching

Social media coaching is a great option for those with the time and resources to learn how to manage their social media themselves, and some pre-existing social media or marketing skills, but without hands-on experience.  With a mid-level budget, this could be a viable choice, giving you all the tools you need to develop the ability to manage your social media with confidence yourself.

 

  • Freelance Visuals

Images are the most important feature of social media content, therefore your photos and graphics often require some investment. Find freelance professionals to assist with content creation, hire a photographer for profile pictures, cover photos and stock images. A videographer for your YouTube channel trailer or a graphic designer for blog graphics and/or Facebook content can make some notable differences to how your business appears on social media.

 

BUDGET | more than £1000 per-month

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  • Professional Support

If you have a budget of £1,000 per-month, consider outsourcing your social media marketing and management to the professionals! The right people for the job will put together a social media marketing plan which suits your business needs, monitor the progress of the project and provide you with regular updates.

Don’t expect them to know more about your business than you do – but you should expect they will have up to date knowledge of all the latest social media marketing news and strategies that will enable you to show of your business to its best advantage.

 

Before you decide

  • Be realistic about your budget. Trying to implement a £1,000 social media plan on a £200 budget is never a good idea as it will likely lead to a lot of things being handled in a half-hearted, unpolished manner which won’t reflect well on your business.
  • Decide the criteria you are going to judge your social media success by, set targets you want to achieve, and try as hard as possible to reach them. This will help you to see a return on your investment.
    Do you want to know more about Social Media and its importance?
    Follow our blog for more information or
    Download our FREE SME Inside Guide “How to Manage Your Social Media”
    http://www.the-agencygroup.co.uk/www/guides

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