A Coach for Facebook? Why getting expert help might be the smartest way to manage your social media
Everyone is preaching about social media, and trying to convince you of its importance for your business. Are you on Facebook? Do you have a Twitter account? Have you seen what they posted on Trip Advisor about you? When millions of people are talking about social media, perhaps it’s worth admitting that millions might be on to something.
Not everyone has the skills (or the time) to manage their own social media. And not everyone can afford to employ an in-house social media manager or appoint a specialist digital marketing agency. So what’s the solution?
Why do people choose social media coaching?
It’s natural to think you can approach social media for your business in the same way as you approach your own personal social media channels. You may think to yourself, ‘I have a personal account, I’m sure it’s very similar.’ This is where it starts to get confusing. Setting up a Company page, going through all the different options, the tabs, the settings….to many, it’s an all-too familiar and all too confusing story.
Social media coaching is often a consideration for people who fulfil the following criteria:
- You (or one of your employees) have the time to manage at least one social media channel
- You have a basic idea of what your business could or should be doing on social media.
- You are computer literate and comfortable using social media in a personal capacity.
Is social media coaching for me?
Social Media Coaching is for people who have decided they need and want to have an online presence, and have the time, willingness and imagination to learn the ropes! You may have some basic knowledge and understanding of social media channels. You will want your knowledge to be specifically tailored to your company, its needs and its character.
What will social media coaching give me?
With social media coaching, you’ll be able to answer the crucial questions of what, where and when:
- What should your business be posting, when and how often?
- What social media platforms should you be on?
- Where do you get content from, and how do you manage it?
- Who should you follow and how do you increase your own following?
- What software can you use to maximise your efforts?
- How can you track and measure your success?
…and many more.
Put simply, social media coaching will equip you with the vital skills and know-how to take your business and its online presence to the next level. By the end of the session you will have a correctly set-up business account, know the types of content and different stages of content creation, and make steps towards generating the results you and your business are looking for. The best part of it is, you won’t need to outsource and hand the reins to an outsider!
Coaching is a great option for people who aren’t looking for a ‘one size fits all’ approach to social media, and your social media coach will work with you to deliver a targeted plan which helps you meet your unique business goals.
Following social media coaching, your efforts will be more in alignment with your overall strategy, significantly strengthening your marketing and branding efforts.
This will certainly offer you a number of real benefits and increased business opportunities!
Remember, the choice is yours and it might change with time and your endeavours spent on Facebook, Twitter and LinkedIn.