7 Steps to Social Media Success
It’s all too easy to get confused when sussing out the right path to choose for social media best practice. This short and simple list should help make things a little clearer…
1. Know Your Audience
The clue is in the name – social media is inherently social. The key to all social media success can be traced back to knowing who it is you are talking to, and understanding what sort of communication appeals to that demographic.
- Who are your core customers?
- What are their interests, likes and dislikes?
- What is it about your business which appeals to them?
You may find creating buyer personas to be a helpful tool in helping you to gain a better insight into what your customers value and the tone of voice which will best suit their needs.
2. Know Your Purpose
Once you know who it is you are trying to reach, then consider why it is you are on social media. This is an important thing to establish at the outset, as your goals and objectives will influence everything from the channels you choose, to the frequency with which you post, to the content you share.
- What do I want to get out of social media?
- Which channels suit my purpose?
- Do these objectives link up with my target audience?
3. Do Your Research
When you’ve established who your audience are, and defined your purpose (and chosen your social media channels), it’s time to carefully assess what your competitors are up to on social media.
- How often they post?
- What topics do they post about?
- What channels do they use?
A careful competitor analysis allows you to benchmark your efforts against a pre-existing standard
4. Plan in Advance
Plan your content in advance with the creation of a content calendar and/or the use of any number of pre-scheduling tools available at your disposal. Pre-planning prevents a content draught and allows you to ensure all your activity is ‘on-message’!
Be sure to:
- Check out tools like Buffer, Hootsuite or Everypost to make scheduling your posts quick and simple.
- Plot out your content to accommodate any notable events in your field.
5. Stay Relevant
Don’t treat your business pages or accounts like you would your personal ones. The trick is to keep your content relevant, frequent, and of a high standard. Don’t be too quick to share or post things you’re not sure about, and you’ll stand a far better chance of avoiding some crucial social media faux pas!
Before you post, consider:
- How will my audience respond to this?
- Have I read the whole article/piece myself?
- Is this up-to-the-minute and relevant to my industry?
Running through these questions should help eliminate many of the pitfalls possible with social media.
6. Avoid the Hard Sell
Social media isn’t a marketplace, and your fans or followers are more likely to want to connect and communicate with you than buy your product or services. Social media is a tool for inspiring trust and brand familiarity, rather than for straightforward selling.
7. Monitor Activity
If you don’t keep track of what’s happening with your social media channels, you’ll be left with no way of monitoring what progress is being made and what corrective action may be necessary.
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